Learn Everything About Digital Marketing | Beginners Guide 2020
Table of Contents
- 1 What is Digital Marketing?
- 2 Examples of Digital Marketing
- 3 Why Digital Marketing?
- 4 Digital Marketers
- 5 Types of Digital Marketing
- 6 Conclusion
What is Digital Marketing?
Digital Marketing is the marketing of products or services using digital mediums. Primarily on the Internet, but it also includes TV ads and any other digital medium. In simple terms, it is a way of marketing of any products or services using any electronic device. These are delivered through digital channels such as search engines, websites, social media, email, and mobile apps (influencer marketing). In this post, you will learn everything about digital marketing.
Examples of Digital Marketing
You must have seen people selling their products on Facebook groups. The emails you received advertise a particular product. The banner ads you see while scrolling through the internet. Furthermore, you might have seen popular Instagram figures talking about a particular brand or product. These all are examples of Digital Marketing.
Why Digital Marketing?
First, let’s understand the approaches in traditional marketing. What do you need to do for promoting your new business? Printing banners, distributing posters, door-door marketing, hiring salesman and advertisers. Do you see the problem here? It is time taking, expensive, difficult activity and needs more manpower.
But think about digitally promoting your business or product. It’s fast, accurate and inexpensive. We all are aware of the power of the internet. You just need to put your product banner and description in Social media sites. It may be on Facebook, Twitter and Instagram and start promoting your business. Or you can put a digital ad using Google Adwords or Bing ads and get noticed by millions of people. The marketing will be done single handily while you are sleeping. Either you can assign a digital marketer or you can do it yourself. These are the Fundamentals of digital marketing.
The digital marketers have a clear idea of to create a goal based on the product or service. And depending on the goals they create a marketing campaign. Marketers can support a larger campaign through the free and paid channels at their disposal.
A Content Marketer, for example, can create a series of Blog Posts. And this will generate leads for a new ebook the business recently created.
A Social Media Marketer can then help to promote these blog posts through paid and organic posts. Or by launching campaigns on social media platforms to generate a lead for that eBook.
Then finally the Email Marketer creates an email campaign based on the lead generated by the Social Media Marketer. Then the rest information including pricing of that eBook followed by the download link is sent.
Types of Digital Marketing
Social Media Marketing
Promoting your brand/content/business on the social media platform to increase brand awareness, drive traffic, and generate leads for your business. If you have anything to sell like a product or any service, you can just put an ad on Facebook.
Let’s say you only want to target female audiences. the age group must be 18-35. The location should be near your city and the product is a beauty cream. You can customise your add according to your requirement and target a particular audience.
The best social media marketing platforms include:
This is one of my personal favourite digital marketing. This is a type of marketing where you promote a product or service online on behalf of an eCommerce company. On the successful conversion, you receive a commission from that company. Affiliate marketing channels include: Promoting affiliate links of Amazon, Walmart, Lazada, Or any eCommerce website.
Well, Affiliate Marketing is a very interesting, profitable and treading topic. It needs a closer look, read our Complete Guide to Affiliate Marketing.
Currently, email marketing is one of the most successful ways to communicate with audiences in digital marketing. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. You must have seen when you entered our website a subscription form popped up. If you subscribe us by filling that form you will receive our daily updates in your email. So this is a type of email marketing.
The email marketing campaign includes:
- Blog subscription
- Follow-up emails
- Website visitors who downloaded something
- Customer welcome emails
- Promotions emails
- Tips or similar series of emails for customer nurturing
Like Affiliate Marketing Email Marketing is also a very interesting topic and needs closer attention. To know more about Email Marketing read My Digital Earning’s complete guide to Email Marketing.
Content Marketing is the creation and promotion of content assets. This is done for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
The channels that can play a part in your content marketing strategy include:
- Blog posts
- Online brochures
Search Engine Optimization (SEO)
This is a process where your website to “rank” higher in search engine results pages. This helps to increase the amount of organic traffic on our website. The more traffic you receive is the more money you earn. Learn the complete Search Engine Optimization guide 2020.
PPC is another cool method for driving traffic to your website. The publisher needs to pay every time his ad is clicked. Certainly, one of the most common and popular types of PPC Marketing is using Google Ad-Words. This is where you advertise your website using their services. Every time someone clicks on the Ad will enter your website and you will be charged.
Often we search something on google we have seen this kind of links on top of the search results. This is a live example of Pay-Per-Click marketing.
Other PPC includes:
- Paid ads on Facebook
- Promoted Tweets on Twitter
- Sponsored Messages on LinkedIn
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
- Email newsletters
- Social media post scheduling
- Contact list updating
- Lead-nurturing workflows
- Campaign tracking and reporting
Influencer marketing is relatively new – but it’s one of the most popular and exciting types of digital marketing strategy. Mostly it’s popular among the youth because of the recent spike in social media userbase. Influencer marketing is vastly different from the other types of digital marketing but can be equally as effective. In this marketing usually, people with good audience promote a specific business, product or service.
Above is the example of Sakshi Malik’s Instagram post where she is promoting some app. Many people on Instagram can be seen with millions of Instagram followers, Tiktok Followers, Facebook fans or youtube subscribers. When you follow a popular person you actually get influenced by them. So when they promote a product or brand you are influenced. Hence it’s one of the most successful types of digital marketing.
As of Feb 2020, the best platforms for influencer marketing include Tiktok, Instagram, Youtube and Facebook Page.
Digital Marketing is a very vast topic. Above are some of the most popular and successful example of Everything About Digital Marketing. But the Fundamentals of digital marketing include:
- Making a strategy
- Deciding your budget
There are multiple types of digital marketing. Hence you need to decide most suitable marketing to promote your brand or product. Therefore I always recommend first do a proper market research.